New Generation Collection

New Generation Collection

Lucy developed a sofa collection with the Wesley Barrell management team and manufacturing partner, utilising both her product development background and market knowledge.

Coming up with tear sheets and mood boards for 5 stand alone shapes and 3 accent chairs, after researching the market, and looking at gaps in the retailers range.

Lucy’s input in both shapes and fabrics resulted in the ‘New Generation’ collection launch. A range that offers hand crafted, comfortable furniture in both classic and relaxed contemporary styles – and at affordable prices to boot! With the success of the New Generation range, the shapes are being rolled out to all Wesley Barrell UK stores.

“…thank you Lucy…”

Lucy is a pleasure to work with. Her insightful and detailed look at our existing collection, enabled us to really focus on sofa styles that would add a modern twist to our core classics collection. We are now selling our upholstery to a whole ‘New Generation’ of customers.

Looking forward to working with Lucy again on future projects, thank you Lucy

Mary Greenberg

Southern Area Retail Manager, Wesley-Barrell

Product Development Collections

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